Governors Ball

Mock Client

Art Direction / Campaign Ideation / Illustration / Copywriting

Background: Governors Ball is a music festival held in Randall's Island, New York City, USA.

Insight: Political issues are currently a major topic, not only with the target of the festival but within the musical artists lyrics as well.

Idea: Make Gov Ball Music Festival Greater Than America

This (political) campaign can be seen as a spoof of Make America Great Again, but following a design palette suited towards the target.

Opportunity: Since the target (16-25 years old) wants to make a positive change within society but may not have the power to, Gov Ball will allow them to take a stand through the power of music. Gov Ball will represent a new government.