Mayana Geneviere

Mock Client

Art Direction / Campaign Ideation / Illustration / Copywriting

Background: Mayana Geneviere is a Toronto based lingerie brand that is designed for women to embrace their beauty at all stages of life. They are mainly known for their maternity lingerie.

Insight: Many individuals are unaware that their products can be worn both for mothers who are nursing, and for individuals who are not at that stage of life.

Idea: Intimate Apparel For All Moms

Opportunity: The goal is to redefine motherhood. Motherhood, like moms, comes in all shapes and sizes. Everyone has their own take on what they mother/ take care of in their life and consider their baby (plants, pets, newborns, etc.)

Deliverables: OOH & Print (1), Billboard (1), Social Ad (1)