Willful

Work Experience as Digital Designer

Art Direction / Design / Illustration

The following work was created during my time as a Digital Designer at Willful, in collaboration with the Director of Design.

Background: Willful was founded as an alternative to traditional estate planning, and it allows Canadians to make end-of-life arrangements quickly and easily online.

Responsibilities:

• Take ownership of the brands visual identity and evolve it over multiple customer touch points

• Work with the Marketing and Partnerships team to support campaigns

• Contributing to style guides, icon and image libraries, infographics, video content, social graphics and email templates